2024 知到智慧树数字时代的商务英语写作答案

知到app网课数字时代的商务英语写作单元测试答案

第一章 单元测试

1、Business communication has become more challenging than ever before, because of ( )

A:the globalization of business and the increase in workforce diversity

B:the pervasiveness of digital technology

C:the increasingly flattened management style and emphasis on team work

答案: 【the globalization of business and the increase in workforce diversity;

the pervasiveness of digital technology;

the increasingly flattened management style and emphasis on team work】

2、Which of the following represents a goal for business writers? ( )

A:You should concentrate on your feelings in business messages.

B:You should write business messages from your perspective.

C:You should create messages that are lengthy to demonstrate your superior intellect and language skills.

D:You should get your audience to believe and accept your ideas.

答案: 【You should get your audience to believe and accept your ideas.】

3、Which of the following describes the language feature of business writing? ( )

A:long, complex sentences

B:frequent use of disciplinary terminologies

C:plain language and familiar words

D:use of nominalizations

答案: 【plain language and familiar words】

4、When preparing a business message, you should make your writing audience oriented. Audience oriented means you should ( )

A:present ideas clearly but concisely.

B:attempt to get your audience to believe and accept your message.

C:write to solve a problem or convey information.

D:concentrate on looking at the problem from the receiver’s perspective.

答案: 【concentrate on looking at the problem from the receiver’s perspective.】

5、Business writing should be purposeful. In this context purposeful can best be defined as ( )

A:solving problems and conveying information.

B:presenting ideas clearly and concisely.

C:getting your audience to believe and accept your message.

D:concentrating on the receiver’s perspective instead of your own.

答案: 【solving problems and conveying information.】

6、Business writing should be economical. In this context economical can best be defined as ( )

A:solving problems and conveying information.

B:concentrating on the receiver’s perspective instead of your own.

C:presenting ideas clearly and concisely.

D:getting your audience to believe and accept your message.

答案: 【presenting ideas clearly and concisely.】

7、A business message should be long because quantity enhances quality. ( )

A:True

B:False

答案: 【False】

8、When you compose a business messages, you often need to cater for several levels of readership. ( )

A:False

B:True

答案: 【True】

9、One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences. ( )

A:True

B:False

答案: 【False】

10、Although business writing in English seems intimidating, templates or form letters can be an effective means to help with it. ( )

A:False

B:True

答案: 【False】

第二章 单元测试

1、What question should you ask to visualize your audience? ( )

A:What position does the person hold in the organization?

B:Do I need to include more background information?

C:All answer choices are questions you should ask to visualize your audience.

D:Should I expect a neutral, positive, or negative response to my message?

答案: 【All answer choices are questions you should ask to visualize your audience.】

2、Stephanie is preparing a market analysis for her business plan. For firsthand information she should ( )

A:search manually in her local library.

B:review scientific experiments conducted by experts.

C:search the Internet for related Web sites.

D:conduct interviews and surveys or organize a focus group.

答案: 【conduct interviews and surveys or organize a focus group.】

3、Anya is sending a persuasive memo to her staff asking them to participate in the new wellness program. Which of the following sources of information would be most appropriate to help Anya shape an effective persuasive message for her staff? ( )

A:Research in company files

B:Library research rooms

C:Tightly controlled scientific experimentation

D:Questionnaires and surveys of employees

答案: 【Questionnaires and surveys of employees】

4、The direct strategy would be most appropriate when ( )

A:delivering bad news.

B:revealing sensitive news.

C:presenting ideas requiring persuasion.

D:expecting the audience to be pleased, mildly interested, or neutral.

答案: 【expecting the audience to be pleased, mildly interested, or neutral.】

5、Richard began his memo with background information and explanations before announcing a reduction in health insurance coverage. The strategy Richard used is called ( )

A:indirect.

B:passive voice.

C:frontloading.

D:direct.

答案: 【indirect.】

6、What is a sentence fragment? ( )

A:A broken-off part of a complex sentence

B:The part of a sentence containing the verb

C:Two independent clauses connected by a comma without a conjunction

D:Two independent clauses connected without punctuation or a conjunction

答案: 【A broken-off part of a complex sentence】

7、Which of the following contains no sentence faults? ( )

A:Having good health insurance is important to employees we need to keep that in mind.

B:Review the list of benefits, then let me know what you think.

C:HealthNet’s coverage is extensive, and the rates are fair.

D:Which is why we are considering new health insurance options.

答案: 【HealthNet’s coverage is extensive, and the rates are fair.】

8、Which statement is accurate? ( )

A:Business messages must be clear, concise, and readable.

B:Revision should always occur after you have completed writing.

C:Revising and proofreading involve the same steps.

D:Proofreading involves using only a spell checker.

答案: 【Business messages must be clear, concise, and readable.】

9、Which of the following best avoids flabby expressions? ( )

A:The CEO is of the opinion that stock prices will increase next quarter.

B:We do not expect any pay raises at this point in time.

C:Although many employees have requested training, we can’t afford the extra expense.

D:In very few cases do job applicants perform adequate research about a company.

答案: 【Although many employees have requested training, we can’t afford the extra expense.】

10、Which of the following best avoids a long lead-in? ( )

A:Yes, we will send the information you requested.

B:This is to advise you that we will send the information you requested.

C:I am writing this letter to inform you that we will send the information you requested.

D:You may be interested to learn that we will send the information you requested.

答案: 【Yes, we will send the information you requested.】

第三章 单元测试

1、Business writers who use words such as interrogate, remuneration, and terminate are using language many readers would consider ( )

A:conversational.

B:jargon.

C:unfamiliar.

D:slang.

答案: 【unfamiliar.】

2、Which of the following sentences best focuses on the audience? ( )

A:You can help us by sending us your payment immediately.

B:Register now to lock in your preferred travel dates.

C:All sentences are focused on the audience rather than the sender.

D:We are very pleased to have you as our newest customer.

答案: 【Register now to lock in your preferred travel dates.】

3、As employees use instant messaging to conduct more business, they should send messages that are informal, conversational, and ( )

A:casual, including low-level language.

B:professional.

C:filled with slang and jargon.

D:streamlined (e.g., using abbreviations such as ur for you are).

答案: 【professional.】

4、Which of the following is most acceptable for business writing? ( )

A:It is imperative that we ascertain whether you qualify for benefits.

B:Your remuneration will perpetuate for three weeks after your termination.

C:Our company stipulates that you must submit your hours so that we can compensate you properly.

D:Please check with your supervisor for information about salary increases.

答案: 【Please check with your supervisor for information about salary increases.】

5、Which of the following demonstrates effective business writing? ( )

A:The office personnel will assist you with your forms.

B:The female attorney graduated from Yale.

C:All executives and their wives will attend the Reno conference.

D:A salesman must meet monthly sales quotas.

答案: 【The office personnel will assist you with your forms.】

6、To emphasize an idea through mechanics, place it in ( )

A:capital letters.

B:Any of these techniques would emphasize the idea.

C:boldface.

D:a different font style.

答案: 【Any of these techniques would emphasize the idea.】

7、Which of the following statements regarding bulleted or numbered lists is accurate? ( )

A:Lists confuse readers because they are visually distracting.

B:Lists allow readers to review main ideas quickly.

C:Lists decrease the readability level of a document.

D:Lists decrease a reader’s comprehension of the main ideas.

答案: 【Lists allow readers to review main ideas quickly.】

8、Monica is writing her first safety-inspection report. To sound businesslike and professional, Monica should include expressions such as the affected party, the undersigned, and the writer. ( )

A:True

B:False

答案: 【False】

9、The following sentence effectively uses a stylistic device to de-emphasize the bad news: Although we don’t have any available positions at this time, we were pleased to receive your application and will keep it on file for six months. ( )

A:False

B:True

答案: 【True】

10、What question should you ask to visualize your audience? ( )

A:Should I expect a neutral, positive, or negative response to my message?

B:All answer choices are questions you should ask to visualize your audience.

C:Do I need to include more background information?

D:What position does the person hold in the organization?

答案: 【All answer choices are questions you should ask to visualize your audience.】

第四章 单元测试

1、End dates and specific actions in a routine request letter should be placed in the ( )

A:closing.

B:introduction.

C:enclosure notation.

D:body.

答案: 【closing.】

2、Which of the following would be the most effective closing statement in a routine action request letter? ( )

A:I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible convenience.

B:Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.

C:We hope you can get our work completed in a timely manner.

D:Thanking you in advance for sending a copy of the contract for installation of a new HVAC system by April 1.

答案: 【Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.】

3、In concluding your direct reply letter, you should ( )

A:sign off with a familiar expression such as “If I may be of further assistance, please don’t hesitate to call me.”

B:avoid repeating the information provided or referring to its use.

C:provide specifics if further action is required.

D:omit your name but include the company name in the signature block.

答案: 【provide specifics if further action is required.】

4、Kim is following the three-part plan to write a direct claim letter about a problem with her digital communication service bundle. What should she put in her opening? ( )

A:A clear description of the desired action

B:An explanation of the nature of her problem with the digital communication service bundle

C:A goodwill statement and end date

D:Details of the adjustment she desires

答案: 【A clear description of the desired action】

5、Which of the following is the most appropriate opening for an adjustment letter granting a claim? ( )

A:We are very sorry to hear that your meal with us did not meet your expectations.

B:Although we believe that the food we served last weekend was of the highest quality, we are willing to refund the cost of your dinner this time only.

C:Thank you for your letter of November 16 describing your bad dining experience with us last weekenD.

D:The enclosed check for $78, which covers the cost of your dinner, demonstrates our desire to satisfy our customers and earn their confidence.

答案: 【The enclosed check for $78, which covers the cost of your dinner, demonstrates our desire to satisfy our customers and earn their confidence.】

6、To encourage a positive response to your request for action, consider connecting your appreciation in the closing to a statement developing sender benefits. ( )

A:False

B:True

答案: 【False】

7、If you use e-mail to respond to an inquiry, check facts carefully because your e-mail, like any document written for your company, is considered a legally binding contract. ( )

A:False

B:True

答案: 【True】

8、Begin a direct claim letter with a description of your previous experiences as a faithful, happy customer. ( )

A:True

B:False

答案: 【False】

9、In the closing paragraph of an adjustment letter, it is inappropriate to mention another one of your company’s products or services. ( )

A:True

B:False

答案: 【False】

10、Which of the following sentences best focuses on the audience? ( )

A:You can help us by sending us your payment immediately.

B:We are very pleased to have you as our newest customer.

C:All sentences are focused on the audience rather than the sender.

D:Register now to lock in your preferred travel dates.

答案: 【Register now to lock in your preferred travel dates.】

第五章 单元测试

1、Tanya is planning a persuasive message. What should she do in her opening? ( )

A:Show the value of her proposal.

B:Explain the purpose of the request completely.

C:Ask a stimulating question.

D:Focus on the sender’s direct and indirect benefits.

答案: 【Ask a stimulating question.】

2、When using the indirect strategy in a persuasive message, you should place the reasons and explanations ( )

A:before the main idea.

B:in the closing of the message.

C:in an attachment to the message.

D:after the main idea.

答案: 【before the main idea.】

3、Which of these statements about persuasion is most accurate? ( )

A:Persuasion is important if you anticipate resistance or if you must prepare before you can present your ideas effectively.

B:Most persuasive requests should be written directly to show your confidence.

C:Because effective persuasive appeals require creativity, you will not usually need to follow a specific writing plan in these messages.

D:The ability to persuade will be important to success in business, but this ability is not important to personal success.

答案: 【Persuasion is important if you anticipate resistance or if you must prepare before you can present your ideas effectively.】

4、The best way to begin a persuasive request is to ( )

A:explain your request logically and concisely.

B:use a neutral but unrelated buffer that leads into the request.

C:immediately prove the merit of your request.

D:capture the reader’s attention and interest.

答案: 【capture the reader’s attention and interest.】

5、Professional marketers and salespeople follow the AIDA strategy in their sales letters because it is effective. What does AIDA represent? ( )

A:Appeal, input, develop, and attune

B:Attraction, innovation, determination, and activity

C:Attention, interest, desire, and action

D:Access, incite, determine, and activate

答案: 【Attention, interest, desire, and action】

6、In the body of your persuasive message, you will reduce resistance by ( )

A:anticipating arguments and offering counterarguments.

B:avoiding any potential reasons for resistance.

C:focusing exclusively on reader benefits.

D:shifting reader attention through praise and compliments.

答案: 【anticipating arguments and offering counterarguments.】

7、When writing persuasive claim or complaint letter, you should ( )

A:suggest that the receiver intentionally deceived you or intentionally created the problem.

B:address the letter to a specific department such a customer-service department rather than to an individual to get more attention.

C:use a strong tone with accusatory language to demonstrate your dissatisfaction.

D:appeal to the receiver’s sense of responsibility and pride in the company’s good name.