国家开放大学商务英语2单元自测答案1-8

国开电大商务英语2形考答案1-8

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单元自测1

题目：—As you know, I’m not quite familiar with how to shop online.

答案：First of all, you should find a good e-commerce site.

题目：Consumers can’t digest too much information on a web page, resulting        low rates

答案：in

题目：—Great! Maybe from now on, I should try to buy goods online.

答案：Why not? Go ahead. Just give it a try.

题目：I know personal selling is also a very effective tool for building ______buyers’ confidence.

答案：up

题目：—I think we can use two or more kinds of media together in an advertising campaign.

答案：That’s quite right. We can attract more people.

题目：In China, Taobao is one of        e-commerce sites.

答案：the most popular

题目：In my opinion, the first thing        is what tools we should use.  (考点：不定式结构的用法)

答案：to be discussed

题目：It can be aimed       individuals with select surfing behavior.

答案：at

题目：—Morning, Daniel. Today I’d like to discuss the promotional events of our products

答案：Ok. I think we should draw up a thorough plan, first.

题目：—Uh, I think online shopping is very time-consuming.

答案：I somewhat agree with you, but not completely.

“二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1. Actually, I have been thinking about online shopping for a long time.{A; B; C}

A. 事实上，很久以前我就已经考虑过网上购物了。

B. 事实上，我一直考虑网上购物已有很长时间了。

C. 事实上，我正在考虑长时间网上购物。

2. Increasingly, online marketing is no longer just an option. It is a necessity.{A; B; C}

A. 网络营销愈来愈不再只是一个选择。它是一种必然。

B. 网络营销不久是一个选择。它是必然的选择。

C. 网络营销不仅是日益的选择。它是必然的需要。

3. Online shops give us the opportunity to shop 24/7. {A; B; C}

A. 网上购物为我们提供了去24-7商店购物的机会。

B. 网上商店为我们提供了7天24小时的购物机会。

C. 网上商店为我们提供了一周7天、一天24小时地全天候购物机会。

4. The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing.  {A; B; C}

A. 消费者涌向网店购物的行为已经表现出了网络营销的不断增长。

B. 消费者的网购热潮说明越来越多的消费者接受网络营销。

C. 消费者抢购网店显示出他们非常接受日益增长的网络营销。

5.Online marketing saves time and can be delivered anytime, anywhere.  {A; B; C}

A. 线上销售抢回了时间，可以在任何时间快递到任何地点。

B. 在线营销节省时间，可以随时随地发送快递。

C. 在线营销节约时间，可以随时随地传输信息。”

答案：子问题 1：B; 子问题 2：A; 子问题 3：C; 子问题 4：B; 子问题 5：C

“二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。

DEVELOPMENT OF ONLINE MARKETING

  With the introduction of the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity.

  Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications.

  Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet.

  Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age.

1. __________ changed the way a company might carry out a marketing strategy over the past 10 years.{A; B; C}

A. The Internet

B. Local stores

C. The consumers

2. What does “virtually” mean in Paragraph One?{A; B; C}

A. In reality.

B. By means of a computer.

C. Safely.

3. Which of the following advantages of online marketing is not mentioned?{A; B; C}

A. Reach a wider market while cutting costs

B. Save time and eliminate paperwork

C. Increasing trust between traders and buyers.

4. What problems are still outstanding in online shopping?{A; B; C}

A. Cutting costs.

B. Credit card fraud on the Internet.

C. Eliminating paperwork.

5. Which is the author’s attitude towards online shopping?{A; B; C}

A. Our shopping was only done at local stores on the high street, using cash.

B. Online marketing refers to the conducting of business through the Internet.

C. Undoubtedly the era of e-commerce has arrived.”

答案：子问题 1：A; 子问题 2：B; 子问题 3：C; 子问题 4：B; 子问题 5：C

单元自测2

题目顺序是随机的，使用查找功能（Ctrl+F）进行搜索

题目：As it is known that the aim of every business is to make      profit as possible.

答案：as much

题目：—But why is it so much higher in this market?

答案：There are many rich people in this area.

题目：—I wonder if you are able to offer market exclusivity for all of China?

答案：Thank you for your interest in representing our product.

题目：—It seems that the sales volume has not reached our objective.

答案： It’s true. I’m sorry about that.

题目：—Ok, what are your initial thoughts on our computers in China? Is there a market?

答案：I am very optimistic about the market opportunities in China.

题目：Sometimes it      over half the total time spent on a research problem.

答案：takes up

题目：This is one of the main ways        a business learns what customers want.

答案：that

题目：We are full of confidence      the Chinese market.

答案：in

题目：—We are now looking for agents to cover southern China.

答案：I’m very familiar with the market there.

题目：When data      , it has to be analyzed to decide what it all means.

答案：has been collected

“二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1. Having been a player in the computer industry in China for the last decade, our company has witnessed firsthand the industry’s phenomenal growth.{A; B; C}

A. 在上一个十年中，已经成为中国计算机行业的运动员，我们公司亲眼目睹了这个行业令人瞩目的成长。

B. 在过去的十年中，我们公司作为参与者，亲眼见证了中国计算机行业令人瞩目的发展。

C. 在最后的十年中，作为中国计算机行业的一个球员，我们的公司已经见证了行业的惊人增长。

2. But pricing is based on the needs of target customers and it differs from place to place and over time.{A; B; C}

A. 但定价是基于目标客户需求的，它不同于地点，随着时间的推移。

B. 但定价是基于目标客户需求的，它随着不同的地点和时间而推移。

C. 但定价是基于目标客户需求的，并且价格也因地域和时间而有所不同。

3. In order to succeed in business, the following two principles of marketing should be kept in mind.{A; B; C}

A. 为了在商业上取得成功，以下两条营销原则应该牢记在心。

B. 企业若想取得成功，必须牢记以下原则。

C. 为了取得商业成功，两条市场原则应当被置于脑海中。

4. Attracting customers to a business makes the difference between succeeding and failing.{A; B; C}

A. 能否吸引顾客，是成功还是失败的区别。

B. 能否吸引客户对企业产生兴趣，决定了经营的成败。

C. 能否吸引顾客来做生意，是成功与失败之间的区别。

5. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently.{A; B; C}

A. 如果客户满意了，就可能成为我们的较长期的客户或永久客户。

B. 吸引客户满意，就能够使其成为我们的长期客户或永久客户。

C. 如果满足了客户，就有机会长期保留他们，成为永久客户。 “

答案：子问题 1：B; 子问题 2：C; 子问题 3：B; 子问题 4：A; 子问题 5：C

“二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选“T”错误选“F”。

PRINCIPLES OF MARKETING

Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind.

First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers’ needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers.

Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume.

DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).

1. In order to succeed in business, three principles of marketing should be kept in mind.{T; F}

2. If customers are satisfied, they will be likely to encourage more people to buy the products or services.{T; F}

3. The profitable sales volume is the volume of sales that will bring a business profit.{T; F}

4. The maximum sales volume refers to the biggest sum of retail sales.{T; F}

5. Profitable sales volume is as important as the maximum sales volume.{T; F}”

答案：子问题 1：F; 子问题 2：T; 子问题 3：T; 子问题 4：T; 子问题 5：F

单元自测3

题目顺序是随机的，使用查找功能（Ctrl+F）进行搜索

题目：—                      — It will take at least three weeks.

答案：How soon will you finish our TV commercial?

题目：—                      — I’m planning to go to Canada for further study.

答案：What is your intention after resigning your current job?

题目：—                      — Once a week.

答案：How often does your department hold a meeting?

题目：—                      — We would like to get in with the fall publication, if possible.

答案：Which edition would you like your advertisement to appear in?

题目：It will take at least two weeks just to get the storyboard ______.

答案：written up

题目：Our advertising rates are       size and location.

答案：based on

题目：Remember we want to create a forward-looking image ______ increase the awareness of

答案：as well as

题目：The Digital Image Processing of this copier is a prime reason you can ______ on it.

答案：count

题目：The Smart Color Laser Copier is comparable        professional editing.

答案：to

题目：—This is _Focus Advertising Agency_. How may I help you?

答案：I need some information on the advertising rates of your magazines.

“二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1. Our advertising agency will just have to come up with a theme for the advertisement by tomorrow.{A; B; C}

A. 明天之前我们广告公司将会索取广告的主题。

B. 明天之前我们广告公司将会收到广告的主题。

C. 明天之前我们广告公司将会拿出广告的主题。

2. Product advertising aims at increasing sales by making a product known to a wider audience.{A; B; C}

A. 产品广告旨在通过广泛宣传其产品来提高销售。

B. 产品广告提高了销售，从而让广大消费者了解了产品。

C. 产品广告在增长销售的同时也把产品推荐给了消费者。

3. A good advertising program tells potential customers the benefits derived from the use of products.{A; B; C}

A. 一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。

B. 一个好的广告方案告诉潜在的客户如何使用产品。

C. 一个好的广告方案将自己使用产品的受益告诉了潜在的客户。

4. You can use either your own designers or a team of designers in our agency.{A; B; C}

A. 您可以同时采用您自己的设计师和我们公司的设计团队。

B. 您可以采用您自己的设计师，或者采用我们公司的设计团队。

C. 您不应采用您自己的设计师，而应采用我们公司的设计团队。

5. Opinion advertising presents the impression of doing a public service by addressing the importance of a company.{A; B; C}

A. 舆论广告展示公司重要形象，履行公共事务。

B. 舆论广告强调公司地址的重要性，展示高大形象。

C. 舆论广告通过强调公司在公共服务中的重要性来展示公司形象。”

答案：子问题 1：C; 子问题 2：A; 子问题 3：A; 子问题 4：B; 子问题 5：C

“二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。

  Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.

  Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors.

DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).

1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.{T; F}

2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.{T; F}

3. According to the text, there are three types of media used in advertising.{T; F}

4. Product advertising is different from corporate advertising.{T; F}

5. This passage is mainly about the history of advertising.{T; F}”

答案：子问题 1：T; 子问题 2：F; 子问题 3：F; 子问题 4：T; 子问题 5：F

单元自测4

题目顺序是随机的，使用查找功能（Ctrl+F）进行搜索

题目：—                      — In most cases, it is the total income received.

答案：What does taxable income refer to?

题目：— Generally speaking, value added tax is mainly charged on the taxable services.

答案：what do you mean by that?

题目：_____ our income is, _____tax we should pay.

答案：The higher, the more

题目：Denial, do you know how to register ______ the taxation bureau now?

答案：with

题目：—Is there any time requirement for registration?

答案：Certainly.We should register

题目：Mobile banking functions nearly _______ telephone banking.

答案：the same as

题目：—Need we fill in the application form?

答案：Yes, you must.

题目：Tax, ______ can be used in public services, is very important to our country.

答案：which

题目：You should make sure that your password is long enough to prevent it ______ being easily

答案：from

题目：—You want to know about the value added tax, don’t you?

答案：Yes, could you give me a brief overview of it?

“二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1. The tax rates are divided into 7 brackets.{A; B; C}

A. 税率包含了7个括号。

B. 税率可以分为7个等级。

C. 税率被分为7种类型。

2. As we all know, tax makes up a great part of our country’s revenue.{A; B;