知到大学英语综合课程智慧树答案

智慧树大学英语综合课程(运城学院)章节测试答案

第一章 单元测试

1、Generally speaking , business course involves a wide range of subjects such as marketing, finance, (), business law, business communication, economics and statistics.( )

A:information management

B:administration management

C:organization behavior

D:quantitative analysis

正确答案：information management

administration management

organization behavior

quantitative analysis

2、He was jailed for two years for ( ).

A:fraud

B:loyalty

C:kindness

D:deception

正确答案：fraud

deception

3、Fees and expenses are an important consideration in selecting a ( ) because these charges lower your returns.

A:pension fund

B:shares

C:compensation fund

D:mutual fund

正确答案：mutual fund

4、Intelligent on-demand products provide ( ) solutions for customers to lower cost.

A:simpler

B:faster

C:cheaper

D:complex

正确答案：simpler

faster

cheaper

5、( ) is completed by payment of the fee.

A:The business

B:The promotion

C:The marketing

D:The transaction

正确答案：The transaction

6、The bank’s credit rating has been downgraded because of concerns about ( ).

A:undercapitalization

B:deposit

C:fraud

D:deception

正确答案：undercapitalization

7、Whether you want to obtain part-time employment to pay college and living expenses, ( ), or start a business, you must bring something to the table that makes you different from the next person.

A:start your career as a part-time employee

B:begin to become a better-informed investor

C:begin your career as a full-time employee

D:begin to become a better-informed consumer

正确答案：begin your career as a full-time employee

8、For investors, studying business helps them understand the basics of business so as to better invest for the future. ( )

正确答案：对

9、Joe Dudley is one of the world’s most successful black business owners who is also a winner of the Horatio Alger Award—an award given to outstanding individuals who have succeeded in the face of adversity. ( )

正确答案：对

10、Mark Cuban started a small Internet company called Yahoo！Inc. that provided hundreds of live and on-demand audio and video programs ranging from rap music to sporting events to business events over the Internet. ( )

正确答案：错

第二章 单元测试

1、There are four definitions of marketing in this text. ( )

正确答案：对

2、Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its ( ).

A:managers

B:customer

C:stakeholders

D:employees

正确答案：stakeholders

3、Marketing refers to the core ( ) that directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.

A:benefits

B:business philosophy

C:value

D:organizational function

正确答案：business philosophy

4、In the following sentences, the word “charged” means “filled with a strong emotion such as indignation or nervousness” in ( )

A:a highly charged press conference

B:extra charge

C:The restaurant charged us 440 for the wine.

D:Manipulation is a charged word, especially when we talk about manipulating people.

正确答案：a highly charged press conference

Manipulation is a charged word, especially when we talk about manipulating people.

5、I manipulate tools in my ( ) in hopes of enticing consumer to buy my product.

A:skill

B:method

C:Ways

D:tool kit

正确答案：tool kit

6、The American Marketing Association defines that marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. ( )

正确答案：对

7、Please find out the organizations that define marketing ( ).

A:American Marketing Association

B:World Marketing Association

C:Event Marketing

D:U.K.’s Chartered Institute of Marketing

正确答案：American Marketing Association

World Marketing Association

U.K.’s Chartered Institute of Marketing

8、The author defines marketing as the core business philosophy. ( )

正确答案：对

9、Which of the P is not mentioned in our text? ( )

A:Plan

B:Profit

C:Place

D:Promotion

正确答案：Plan

10、According to the author, what can Place do in marketing? ( )

A:Place refers to the way you choose to promote your product

B:Place refers to where and how you sell your product

C:Place refers to where and how you distribute your product

D:Place can set quality expectations.

正确答案：Place refers to where and how you sell your product

Place refers to where and how you distribute your product

Place can set quality expectations.

第三章 单元测试

1、According to ( ), the purpose of strategy was to gain and defend some form of competitive advantage, and there are three generic forms of corporate strategy.

A:Charles W.L. Hill

B:Michael Porter

C:Clara Shih

D:William

E:Cohen

正确答案：Michael Porter

2、Which of the followings belongs to Michael Porter’s three generic forms of corporate strategy? ( )

A:Cost Leadership Strategy

B:Differentiation strategy

C:Generic strategy

D:Focus strategy

正确答案：Cost Leadership Strategy

Differentiation strategy

Focus strategy

3、Most people preferred to buy ( ) at local stores, particularly items like meat, tortillas and pan dulce which didn’t keep well overnight (many Mexicans lacked large refrigerators).

A:local produce

B:fresh produce

C:marine product

D:forest product

正确答案：fresh produce

4、In all three countries Wal-Mart found itself going head to head against well-established local rivals who had nicely matched their offerings to ( ).

A:local shopping habits

B:discount strategy

C:consumer preferences

D:retailing opportunities

正确答案：local shopping habits

consumer preferences

5、Wal-Mart had also learned that in China, success requires it to embrace unions. ( )

正确答案：对

6、The text could be divided into four parts. ( )

正确答案：错

7、Wal-Mart adapted its merchandising and operations strategies to mesh with Chinese culture and took measures such as ( ).

A:building smaller stores

B:hiring local managers

C:displaying the meat uncovered

D:providing more fresh produce

正确答案：displaying the meat uncovered

providing more fresh produce

8、At the same time, Wal-Mart continued to look for retailing opportunities elsewhere, particularly in developed nations where it lacked strong local competitors, where it could gradually alter the shopping culture to its advantage, and where its low price strategy was appealing. ( )

正确答案：错

9、Consumers in developed countries seemed to have a preference for higher quality merchandise and were not as attracted to Wal-Mart’s ( ) as consumers in the United States and Mexico.

A:discount strategy

B:merchandising strategy

C:growth strategy

D:operations strategy

正确答案：discount strategy

10、Wal-Mart discovered that the Chinese were bargain hunters, and reluctant to the low price strategy and wide selection offered at Wal-Mart stores. ( )

正确答案：错

第四章 单元测试

1、Peter Drucker was called “the father of modern management”. ( )

正确答案：对

2、As he saw it, companies were increasingly dependent on the ( ), a term he created to describe the new work force whose contributions came from mental rather than manual dexterity.

A:knowledge worker

B:volunteers

C:partners

D:performers

正确答案：knowledge worker

3、Leadership involves ( ).

A:establishing a clear vision

B:sharing that vision with others so that they will follow willingly

C:providing the information, knowledge and methods to realize that vision

D:coordinating and balancing the conflicting interests of all members and stakeholders.

正确答案：establishing a clear vision

sharing that vision with others so that they will follow willingly

providing the information, knowledge and methods to realize that vision

coordinating and balancing the conflicting interests of all members and stakeholders.

4、Peter’s views on ethics ran contrary to some of what others taught. ( )

正确答案：对

5、He resented talk of ( ) and didn’t like the notion of managing workers either.

A:the cost of manufacturing

B:the cost of material

C:the cost of products

D:the cost of labor

正确答案：the cost of labor

6、While we cannot know for certain why Drucker was glad to tackle leadership head on, we do know that as a young man, Drucker witnessed the rise of Hitler, whose title-Fuehrer-means “Leader”. ( )

正确答案：错

7、( ) were necessary for effective leadership.

A:Business ethics

B:personal integrity

C:good character

D:strategic planning

正确答案：Business ethics

personal integrity

8、The first part of the text mainly talks about Drucker’s evolving attitudes toward leadership. ( )

正确答案：对

9、In 2004, Drucker’s attitude towards leadership was ( ).

A:He abandoned his earlier position. Charismatic leadership as neither good nor bad but rather like "the force" in Star Wars, with a "dark side" that right-minded leaders needed to avoid.

B:Leadership could be learned, and it should be presented as a topic separate and distinct from management.

C:Xenophon’s ideas on military leadership should be adapted by executives to modern management practice.

D:He gave the word leadership prominence.

正确答案：He abandoned his earlier position. Charismatic leadership as neither good nor bad but rather like "the force" in Star Wars, with a "dark side" that right-minded leaders needed to avoid.

10、Please select Peter Drucker’s evolving attitudes in the followings: ( ).

A:Management is leadership

B:management cannot create leaders

C:Leadership must be learned and can be learned.

D:Leadership could be learned, and it should be presented as a topic separate and distinct from management

正确答案：Management is leadership

management cannot create leaders

Leadership must be learned and can be learned.

Leadership could be learned, and it should be presented as a topic separate and distinct from management

第五章 单元测试

1、Choose the definition of e-business from the followings: ( )

A:In a more general sense, e-business may be used to describe any form of electronic business.

B:In most contexts e-business refers exclusively to Internet businesses.

C:E-business is a term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of business.

D:In a more general sense, e-business refers to any business which utilizes a computer.

正确答案：In a more general sense, e-business may be used to describe any form of electronic business.

In most contexts e-business refers exclusively to Internet businesses.

E-business is a term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of business.

In a more general sense, e-business refers to any business which utilizes a computer.

2、B2C refers to business-to-consumer, which refers to a business selling their products or services directly to an end customer. ( )

正确答案：对

3、A business model represents a group of common characteristics and methods of doing business to generate sales revenues and ( ).

A:reduce profits

B:cutting cost

C:reduce expense

D:increase incomes

正确答案：reduce expense

4、In addition to providing round-the-clock global access to all kinds of products and services, B2C firms often attempt to build ( ) with their customers.

A:good relationships

B:short-term relationships

C:long-term relationships

D:great relationships

正确答案：long-term relationships

5、In addition to providing round-the-clock global access to all kinds of products and services, B2B firms often attempt to build long-term relationships with their customers. ( )

正确答案：错

6、Typical internal forces include a firm’s planning activities, ( ) and available financing.

A:organization structure

B:human resources

C:management decisions

D:information database

正确答案：organization structure

human resources

management decisions

information database

7、The text can be divided into 3 parts, which tells us the Future of E-Business from the perspectives of growth, opportunities, and Challenges. ( )

正确答案：对

8、A large portion of Dell’s online orders are from corporate clients. ( )

正确答案：对

9、( ) refers to business-to-consumer, which refers to a business selling their products or services directly to an end customer.

A:B2B

B:B2C

C:C2C

D:O2O

正确答案：B2C

10、External forces are factors affecting e-business planning that originate from outside the organization. ( )

正确答案：对

第六章 单元测试

1、The title of Text A of unit 6 is ( ).

A:Consumer behavior

B:consumer behavior influencers

C:consumer attitudes

D:consumer service

正确答案：consumer behavior influencers

2、Consumer refers to( ).

A:The person who buys goods and service

B:The person who is charge of an organization

C:The person who is paid to work for an organization

D:The person who owns stocks and shares in a business

正确答案：The person who buys goods and service

3、The better we can understand the rational, emotional and often subconscious reasons for consumers’ actions, the better we will be at creating effective( ).

A:corporate strategies

B:private enterprises

C:marketing campaigns

D:national organizations

正确答案：marketing campaigns

4、The idea that you can sell one product to more than six billion people with the same( ) gets accountants all excited.

A:brands

B:Spoken-man

C:price

D:packaging and advertising

正确答案：packaging and advertising

5、Others are focused on getting the best deals through ( )

A:sales

B:coupons

C:volume deals

D:bargain

正确答案：sales

coupons

volume deals

6、The closer it moves to capitalism and the () it inspires, the faster its culture races toward a more individualist culture where your value as a human being is measured by ().（ ）

A:manager-driven culture

B:consumer-driven culture

C:financial success

D:money success

正确答案：consumer-driven culture

financial success

7、A laundry detergent full of bleach may deliver ultra-white clothing in a market obsessed with cleanliness, and in an environmentally concerned market or a market where drinking water is hard to come by, this is OK. ( )

正确答案：错

8、In the text, the author tells us there are two influencers on consumer behavior which deserve our attention: environment and culture. ( )

正确答案：对

9、Example for influence of environment in Para.7, a glass of milk is inappropriate for breakfast, but it may be appropriate in a nightclub. ( )

正确答案：错

第七章 单元测试

1、In ancient times, a brand was an iron used when red-hot for burning a mark into the skin of a domestic animal so that its owner would know whether it belonged to the herd or not. What’s the meaning of the underlined word. ( )

A:品牌

B:烙铁

C:品牌故事

D:品牌建设

正确答案：烙铁

2、In the text, the writer cites two examples of brand experience to draw the conclusion : ( )

A:A brand creates value.

B:A brand is a relationship.

C:Brand experience should be consistent and controlled by the organization at every point of contact.

D:A brand affects the thought process and the emotional responses of an audience.

正确答案：Brand experience should be consistent and controlled by the organization at every point of contact.

3、( ), services, and companies are worth more and carry more respect than non-branded ones because people, rightly or wrongly, trust brands.

A:Branded products

B:Normal products

C:Expensive products

D:Excellent products

正确答案：Branded products

4、Our plan was to send ( ) in several flights to all the people who lived in the suburban areas

A:e-mail

B:direct mail

C:letter

D:indirect mail

正确答案：direct mail

5、It’s just that our () is quicker than our ()and, it is difficult to recognize and explain our feelings.( )

A:intuition

B:mind

C:logic-processing function

D:analytic minds

正确答案：intuition

logic-processing function

6、The saying that you “can’t be all things to all people” is true because we each have such a distinct admixture of values derived from these outside influences that make us all different. ( )

正确答案：对

7、This is particularly true in the negative, as it takes many impressions to destroy the audience’s impression of an organization and its brand. ( )

正确答案：错

8、Brands are seen as important in creating a consumer’s individual identity, and give a sense of achievement and individuality to consumer. ( )

正确答案：对

9、The writer cites two examples of brand experience. One is a consumer bank, whose advertising is inconsistent with branch experience. The other is a regional coffee company, whose color scheme of direct mails is inconsistent with branch experience. ( )

正确答案：对

第八章 单元测试

1、Unfortunately, most of this exposure has ( ) this noble profession.

A:been good for

B:cast a negative light on

C:improved the image

D:blew through

正确答案：cast a negative light on

2、The SEC has pledged to reform accounting rules and get tough on fraud and ( ).

A:audit oversight

B:external audit

C:public company

D:International business

正确答案：audit oversight

3、Despite this historic implications of the Enron Scandal, the accounting profession remains ( ) .

A:intriguing

B:spineless

C:hale and hearty

D:boring

正确答案：hale and hearty

4、Accounting allows managers to ( ), look at the organization, and asses how it is doing and determine where it should be going.

A:think carefully

B:chew over the business

C:take a step back

D:leave the business

正确答案：take a step back

5、The Enron scandal has not only changed the perception of accountants in the eyes of the (), but will change the field of () as we know it.( )

A:public

B:branding

C:accounting

D:marketing

正确答案：public

accounting

6、( ) are discussing how to make the accounting profession more reliable and to increase the respect of accounting professionals in the eyes of the public.

A:The government  

B:the Securities and Exchange Commission (SEC)

C:other regulatory agencies 

D:congressional committee 

正确答案：The government  

the Securities and Exchange Commission (SEC)

other regulatory agencies 

7、More importantly, ( ) are combining to change the roles of accountants, creating new opportunities and spurring job growth for the profession.

A:the rising complexity of corporate activities

B:the growth of international business

C:the wake of the recent financial crisis

D:the increased use of technology

正确答案：the rising complexity of corporate activities

the growth of international business

the increased use of technology

8、Accounting is a system by which economic information is identified, recorded, summarized and reported for the use of decision makers. ( )

正确答案：对

9、In paragraph one, the writer gives us the traditional view on accounting: Boring, horrible debilitating disease, appallingly dull, unimaginative, timid, lacking initiative, spineless, easily dominated, no sense of humor, irrepressibly drab. ( )

正确答案：对

10、Accounting has entered the public consciousness like never before because of the Enron scandal, which was a financial scandal Enron Corporation was involved in. ( )

正确答案：对

第九章 单元测试

1、My memories of those years are filled with a lot of peak experiences that I wouldn’t ( ) at any price.

A:trade away

B:trade for

C:trade off

D:trade in

正确答案：trade away

2、It was mindless, thoughtless spending-the type of things that ( ) when you do them, but fills you with regret later when you realize your wallet is empty.

A:brings deep sorrow

B:brings happiness

C:brings a really quick rush

D:brings regret

正确答案：brings a really quick rush

3、The gap is simply the difference between your income and your ( )—the money left over when you’ve taken care of the bare essentials.

A:required bills

B:physiological needs

C:miscellaneous expenses

D:physical needs

正确答案：required bills

4、The “gap” is also the source of our savings for ( ), for debt repayment, and for other financial goals.

A:the past

B:the future

C:the happy life

D:the luxurious life

正确答案：the future

5、I’ll be the last person to tell you that you should just cut all of that non-essential spending and live a (), () grass and living in a shack with only a deck of cards for entertainment.( )

A:luxurious existence

B:stoic existence

C:subsisting on

D:depending on

正确答案：stoic existence

subsisting on

6、Through leaning the four subheadings: Spending less than you earn, (), (), budgeting, the writer gets the conclusion: money management is about decision-making, not about the techniques. ( )

A:Mind the gap

B:Wants and needs

C:Gap consideration

D:Desires and necessities

正确答案：Mind the gap

Wants and needs

7、Impulsive buying may lead to problems such as (), (), () or disappointment.( )

A:satisfied feeling

B:financial difficulties

C:family disapproval

D:a feeling of guilt

正确答案：financial difficulties

family disapproval

a feeling of guilt

8、However, a budget is often saddled with much more than it can ever live up to. ( )

正确答案：对

9、“Minding the gap” doesn’t mean dropping all of your fun expenses and putting it all in the bank. Instead, it simply means stepping back and looking at your core values for a moment. ( )

正确答案：对

10、There are three subheadings in the text, each represents a distinct aspect of the topic, which is how to manage your personal surplus. ( )

正确答案：错

第十章 单元测试

1、For almost a week, I struggled internally with whether this “promotion” was really ( ) me and whether it advanced my career —VP title notwithstanding.

A:busy with

B:blessed with

C:beneficial to

D:bad to

正确答案：beneficial to

2、Why did I relinquish the status of working as a ( ) to move into the much maligned HR department?

A:corporate attorney

B:general attorney

C:general counsel

D:Vice-president

正确答案：corporate attorney

3、We were not going to be the ( ) but would work collaboratively with the senior management team and employees to pursue business success.

A:independent apartment

B:lone wolf

C:leading sector

D:supporting apartment

正确答案：lone wolf

4、After the cutting of retirees’ benefits became known, the staff and the community were ( ).

A:happy

B:angry

C:up in arms

D:satisfied

正确答案：up in arms

5、It reminds me of Herb Kelleher, the founder of Southwest Airlines, saying that his company wasn’t in the airline business, but in the () and (). ( )

A:customer service

B:marketing

C:people business

D:corporate strategies

正确答案：customer service

people business

6、Having worked in corporate America for several years, I had a vision of what HR could accomplish. I knew HR could be on the () of making a company (). ( )

A:edge position

B:cutting edge

C:thrive

D:down

正确答案：cutting edge

thrive

7、She couldn’t understand why I was relinquishing the status that comes with being () and () to move into HR.( )

A:an attorney

B:CEO

C:associate general counsel

D:CFO

正确答案：an attorney

associate general counsel

8、The author’s grandmother understand why he gave up attorney and associate general counsel to move into HR which gets little respect. (错)

正确答案：错

9、In the last paragraph, staff members wrote e-mails to the CEO, the local newspaper reported the story, they understand the company’s heart. ( )

正确答案：错

第十一章 单元测试

1、How many principles are discussed in Text A? ( )

A:1

B:2

C:3

D:4

正确答案：2

2、Which of the following statement is true? ( )

A:Rational people know that decisions in life are rarely black and white.

B:Rational people know that decisions in life are really black and white.

C:When rational people make decisions in life, they are very certain of the choice.

D:Decision-making is very easy for rational people.

正确答案：Rational people know that decisions in life are rarely black and white.

3、When the price of an apple rises, what action will people take? ( )

A:People decide to eat fewer apples.

B:Sellers decide to harvest fewer apples.

C:The owners of the apple orchard decide to hire more workers.

D:Sellers decide to harvest more apples.

正确答案：People decide to eat fewer apples.

The owners of the apple orchard decide to hire more workers.

Sellers decide to harvest more apples.

4、Which of the following statements about seat belt law are true? ( )

A:Seat belts make accident less costly.

B:Seat belts reduce the benefits of slow and careful driving.

C:The result of a seat belt is few accidents.

D:The result of a seat belt is a large number of accidents.

正确答案：Seat belts make accident less costly.

Seat belts reduce the benefits of slow and careful driving.

The result of a seat belt is a large number of accidents.

5、Economists normally assume that people are irrational. ( )

正确答案：错

6、Marginal changes are small gradual changes of the present plan of an action. ( )

正确答案：对

7、At the time of examination, students have to decide how to use all their time studying. ( )

正确答案：错

8、The example of the standby fly is told to show how cost can be ignored. ( )

正确答案：错

9、The gasoline tax has an effect on people’s choice of cars. ( )

正确答案：对

10、Policymakers need to take into consideration the less obvious indirect effects of a policy. ( )

正确答案：对

第十二章 单元测试

1、Learning to think like an economist will not take time.            

正确答案：错

2、To beginners it doesn’t seem odd to claim that economics is a science. ( )

正确答案：错

3、It is very easy for economists to generate useful data like a physicist. ( )

正确答案：错

4、Assuming the marble falls in a vacuum greatly simplifies the problem, but it affects the answer. ( )

正确答案：错

5、They devise theories, collect data, and then analyze these data ( ) verify or refute their theories. ( )

A:to apply to

B:in an attempt to

C:to mistake for

D:to fit together

正确答案：in an attempt to

6、Which term refers to the ability to produce a good at a lower opportunity cost than another product. ( )

A:elasticity

B:comparative advantage

C:vector space

D:high inflation

正确答案：comparative advantage

7、Which term refers to the fall in total surplus that results from a market distortion. ( )

A:theory of inflation

B:deadweight loss

C:quantity of money

D:basic anatomy

正确答案：deadweight loss

8、Economists, like astronomers and evolutionary biologists, usually have to ( ) whatever data the world happens to give them. ( )

A:make do with

B:basic anatomy

C:lie in

D:slow down

正确答案：make do with

9、Which statements are true according to text A? ( )

A:A physicist approaches the study of matter.

B:A biologist approaches the study of life.

C:Economists approach the study of the economy.

D:Economic models include every feature of the economy.

正确答案：A physicist approaches the study of matter.

A biologist approaches the study of life.

Economists approach the study of the economy.

第十三章 单元测试

1、Even if we cannot avoid frictional unemployment, we can affect the extent of frictional unemployment. ( )

正确答案：对

2、One way to judge the seriousness of unemployment situation is to consider whether the unemployment is short-term or long-term condition. ( )

正确答案：对

3、The writer divides the problem of unemployment into three categories. ( )

正确答案：错

4、One reason why economy experiences unemployment is job search. ( )

正确答案：对

5、Policymakers can’t help the unemployment. ( )

正确答案：错

6、( ) refers to the year-to-year fluctuations in unemployment around its natural rate, and it is closely associated with the sort-run ups and downs of economic activity. ( )

A:Cyclical unemployment

B:Frictional unemployment

C:Sectoral shift

D:GDP

正确答案：Cyclical unemployment

7、The faster information spreads about ____ and worker availability, the more rapidly the economy can match workers and firms. ( )

A:job candidates

B:job openings

C:newspaper ads

D:Internet job sites

正确答案：job openings

8、Another way is through public training programs, which aim to ease the transition of workers from declining to growing industries and to help ____ escape poverty.( )

A:private market

B:laid-off workers

C:disadvantaged groups

D:on-the-job training

正确答案：disadvantaged groups

9、One way is through government-run employment agencies, which ( ) about job vacancies. ( )

A:give out information

B:get involved with

C:open up

D:rely on

正确答案：give out information

10、The writer mainly talks about the phenomenon—frictional unemployment by giving us the example about ( ). ( )

A:Fujitsu computers

B:Acer computers

C:University placement office

D:headhunters

正确答案：Fujitsu computers

Acer computers

第十四章 单元测试

1、Love and sexuality have become seen as closely connected only in modern times . ( )

正确答案：对

2、Sociology teaches us that the “givens” of our life are strongly influenced by historical and social forces. ( )

正确答案：对

3、In the Middle Ages, the wealthy may often have seen each other in private. ( )

正确答案：错

4、Our individual lives reflect the contexts of our social experience. ( )

正确答案：对

5、Sociology has a fundamental role to play in modern intellectual life. ( )

正确答案：对

6、A sociologist is someone who is able to（ ) the immediacy of personal circumstances and put things in a wider context. ( )

A:break free from

B:make do with

C:cut back on

D:be skeptical of

正确答案：break free from

7、Sociology demonstrates the need to ( ) why we are as we are, and why we act as we do. ( )

A:take an action

B:take a much broader view of

C:take up

D:regard as

正确答案：take a much broader view of

8、( ) refers to the action of forcing people to leave an area or country because of their racial or national group.( )

A:Private market

B:Intellectual life

C:Ethnic cleansing

D:Social division

正确答案：Ethnic cleansing

9、In the Middle Ages and for centuries afterward, men and women married mainly in order to ( ) or to raise children to work the family farm. ( )

A:keep property in the hands of family

B:get involved with

C:be obsessed with

D:take into account

正确答案：keep property in the hands of family

10、Which statements are true according to text A. ( ). ( )

A:Love expresses a mutual physical and personal attachment two individuals feel for one another.

B:Romantic love first made its appearance in courtly circles.

C:The vast majority of marriages are arranged by parents or other relatives in many Western countries today.

D:The scope of sociological study is extremely narrow.

正确答案：Love expresses a mutual physical and personal attachment two individuals feel for one another.

Romantic love first made its appearance in courtly circles.

第十五章 单元测试

1、The expression of cultural universals varies from culture to culture, but it does not change over time within a society. ( )

正确答案：错

2、The find of the DNA molecule in an act of discovery. ( )

正确答案：对

3、Nonmaterial culture refers to the physical or technological aspects of our daily lives. ( )

正确答案：错

4、Culture is the totality of learned, socially transmitted customs, knowledge, material objects and behaviors. （ ）

正确答案：对

5、Cultural characteristics will not change as cultures develop. ( )

正确答案：错

6、The internet is an example of invention. ( )

正确答案：对

7、What does the emergence of Starbucks in China illustrate? ( )

A:China has a big market

B:Starbucks company is a great company

C:a rapidly escalating trend called globalization

D:Chinese people change their habit

正确答案：a rapidly escalating trend called globalization

8、Anthropologist George Murdock compiled a list of cultural universals, which of the following are included? ( )

A:athletic sports

B:wedding ceremony

C:sexual restriction

D:medicine

正确答案：athletic sports

sexual restriction

medicine

9、Karl Marx and Friedrich Engels warned in The Communist Manifesto of a world market that would lead to().( )

A:production in nearby places

B:increasing competition

C:sweeping away existing working relationships

D:production in distant lands

正确答案：sweeping away existing working relationships

production in distant lands

10、Diffusion can occur through a variety of means, which of the following items are included? ( )

A:mass media

B:missionary work

C:tourism

D:exploration

正确答案：mass media

missionary work

tourism

exploration

第十六章 单元测试

1、Performers know the show must go on. Journalists know the paper has to __ .（ ）

A:get hooked

B:pay a price

C:come out on time

D:burn out

正确答案：come out on time

2、One day you will all __ for your selfish behavior.（ ）

A:uncover scandals

B:blow up

C:see the light

D:pay the price

正确答案：pay the price

3、But for every journalist in that category, at least 50 __ .（ ）

A:report big stories

B:work in quiet anonymity

C:love the process of journalism

D:pay the price

正确答案：work in quiet anonymity

4、Some journalists that topple presidents and governors. Some cover Hollywood, Washington. D.C. Ottawa, or other foreign capitals, and _ celebrities and .（ ）

A:uncover scandals

B:rub elbows with

C:heads of state

D:television anchorpeople

正确答案：uncover scandals

rub elbows with

heads of state

5、In the newsroom one day, the opened an envelope from a firm.（ ）

A:city editor

B:television anchorpeople

C:public service

D:public relations

正确答案：city editor

public relations

6、But if you do the job right, if you follow the rules of accuracy and responsibility, if you serve the public and not yourself, you will have the that comes with knowing your work is essential and that it serves, , the cause of advancing democracy and its people. That’s the true reward of journalism.（ ）

A:in addition to

B:quitting time

C:inner satisfaction

D:in the end

正确答案：inner satisfaction

in the end

7、Journalism can be __.（ ）

A:exciting

B:exhilarating

C:difficult

D:boring

正确答案：exciting

exhilarating

difficult

boring

8、In the story, a young man approached columnist James Kilpatrick for advice about becoming a television anchorperson.（ ）

正确答案：错

9、James Kilpatrick warned the young man of the challenging side of being a journalist（ ）

正确答案：对

10、Photojournalists tell stories through video or audio.（ ）

正确答案：错

第十七章 单元测试

1、Love is not something that belongs __ reason.（ ）

A:in turn

B:in the realm of

C:in a digital format

D:in the twilight of